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Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP
Intellectual Property for Managers and Investors A Guide to Evaluating Protecting and Exploiting IP
Author: Steven J. Frank
No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation t...  more »
ISBN-13: 9780521851060
ISBN-10: 0521851068
Publication Date: 3/6/2006
Pages: 182
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Publisher: Cambridge University Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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