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International Business: Theory and Managerial Applications
International Business Theory and Managerial Applications
Author: Robert Grosse, Gregory Smogard, Duane Kujawa
A managerial perspective is used throughout the text, meaning that much of the focus is on decision-making and strategies. There is an emphasis on small and large international firms, and detailed examples of experiences faced by these companies
ISBN-13: 9780256032826
ISBN-10: 0256032823
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Publisher: Irwin Professional Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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