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International Dimensions of Business Policy and Strategy (The Kent international business series)
International Dimensions of Business Policy and Strategy - The Kent international business series
Author: John S. Garland, Richard N. Farmer
This text shows the reader that corporate strategy must take into consideration the global aspect of its external environment. It focuses clearly on the internationalization of competition and markets, and discusses subsequent changes in corporate strategies. The coverage not only includes the normal functional strategies of production, finance ...  more »
ISBN-13: 9780534062644
ISBN-10: 0534062644
Publication Date: 3/1/1986
Pages: 192
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Publisher: South-Western, Division of Thomson Learning
Book Type: Paperback
Members Wishing: 0
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