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International Franchising in Industrialized Markets: Western and Northern Europe
International Franchising in Industrialized Markets Western and Northern Europe
Author:
"Ilan Alon and Dianne Welsh have created a valuable franchising resource focusing on the West and North European market. The book's articles/chapters cover a huge range of important franchising issues, and are both interesting and insightful. . .It is crammed with interesting and useful information." Dr. Callum Floyd, Editor of Franch... more » As companies globalize, they are finding many new opportunities in more and more markets around the world. Forward-thinking businesses are profiting from operating in markets that previously seemed closed or inaccessible. But as the company grows and diversifies, it becomes more important to understand the legal, cultural, and business landscape in each new target country or region. Entering new markets ?blind? can result in legal problems and business setbacks. CCH now offers International Franchising in Industrialized Markets: Western and Northern Europe, a book intended to help companies enter new markets with their eyes wide open and an invaluable resource for any company looking to expand into new markets. No other publications offer this array of accurate, up-to-date information on international markets and the laws and regulations by which they are governed. No other publications provide you with the intelligence needed to make smart decisions regarding expanding your franchise operations into established markets.
Author:
"Ilan Alon and Dianne Welsh have created a valuable franchising resource focusing on the West and North European market. The book's articles/chapters cover a huge range of important franchising issues, and are both interesting and insightful. . .It is crammed with interesting and useful information." Dr. Callum Floyd, Editor of Franch... more » As companies globalize, they are finding many new opportunities in more and more markets around the world. Forward-thinking businesses are profiting from operating in markets that previously seemed closed or inaccessible. But as the company grows and diversifies, it becomes more important to understand the legal, cultural, and business landscape in each new target country or region. Entering new markets ?blind? can result in legal problems and business setbacks. CCH now offers International Franchising in Industrialized Markets: Western and Northern Europe, a book intended to help companies enter new markets with their eyes wide open and an invaluable resource for any company looking to expand into new markets. No other publications offer this array of accurate, up-to-date information on international markets and the laws and regulations by which they are governed. No other publications provide you with the intelligence needed to make smart decisions regarding expanding your franchise operations into established markets.
ISBN-13: 9780808009634
ISBN-10: 080800963X
Publication Date: 3/30/2005
Pages: 518
Rating: ?
ISBN-10: 080800963X
Publication Date: 3/30/2005
Pages: 518
Rating: ?
0 stars, based on 0 rating
Genres:
