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The International Handbook of Market Research
The International Handbook of Market Research
Author: Robin Birn
* Standard text dealing with market research techniques* For all levels of expertise: from students to experienced practitioners* Paper reissue of a successful bookA short-cut to experience and knowledge on all key techniques with contributions from the industry's leading market research practitioners. The "International Handbook of Market Resea...  more »
ISBN-13: 9780749426163
ISBN-10: 0749426160
Publication Date: 1/1/2001
Pages: 640
Edition: 2
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Publisher: Kogan Page
Book Type: Paperback
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