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International Marketing 2002 Update
International Marketing 2002 Update
Author: Michael R. Czinkota, Illka A. Ronkainen
International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues ...  more »
ISBN-13: 9780030353895
ISBN-10: 0030353890
Publication Date: 6/7/2002
Pages: 880
Edition: 1
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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