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International Marketing: Analysis and Strategy
International Marketing Analysis and Strategy
Author: Sak Onkvisit
The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines bot...  more »
ISBN-13: 9780415311335
ISBN-10: 0415311330
Publication Date: 8/5/2004
Pages: 504
Edition: 4
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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