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International Marketing: Managerial Perspectives
International Marketing Managerial Perspectives
Author: Subhash C. Jain, Lewis R. Tucker
International Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. This text is noted for its ...  more »
ISBN-13: 9780534062705
ISBN-10: 0534062709
Pages: 466
Edition: 2 Sub
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Publisher: PWS Pub. Co.
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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