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International Marketing: Strategy Planning, Market Entry Implementation
International Marketing Strategy Planning Market Entry Implementation
Author: Roger Bennett, Jim Blythe
* Restructured and fully updated new edition — * Repackaged in a wider, practical format. — * New case studies and updated teaching materials — * Includes a free CD ROM Straightforward in approach, this book explores the current issues in international marketing, including the tactical, operational and strategic issues at play in global marketing....  more »
ISBN-13: 9780749438081
ISBN-10: 0749438088
Publication Date: 12/17/2002
Pages: 362
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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