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International Marketing: Strategy, Planning, Market Entry, and Implementation
International Marketing Strategy Planning Market Entry and Implementation
Author:
Packed with detailed short cases and up-to-the-minute statistics. This book confronts the practical problems facing the international marketer on both a tactical and strategic level, on such issues as- standardization vs. modification of products and promotional campaigns international market research market screening and segmentation pro... more »
Author:
Packed with detailed short cases and up-to-the-minute statistics. This book confronts the practical problems facing the international marketer on both a tactical and strategic level, on such issues as- standardization vs. modification of products and promotional campaigns international market research market screening and segmentation pro... more »
ISBN-13: 9780749413378
ISBN-10: 0749413379
Publication Date: 2/1/1997
Pages: 352
Rating: ?
ISBN-10: 0749413379
Publication Date: 2/1/1997
Pages: 352
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> International >> General
- Business & Money >> Marketing & Sales >> Marketing >> Global
