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International Marketing
International Marketing
Author: Pervez Ghauri, Graham Cateora
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
ISBN-13: 9780077108304
ISBN-10: 0077108302
Publication Date: 7/1/2005
Pages: 624
Edition: 2nd
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Other Versions: Hardcover
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