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International Marketing
International Marketing
Author: Geri Clarke, Ian Wilson
International Marketing takes a thematic approach to marketing in the 21st century. While academically rigorous, this comprehensive text provides students with plenty of opportunities to apply and evaluate models, 'think outside the box' and engage in debate which will help them develop the skills and knowledge they need for the world of busines...  more »
ISBN-13: 9780077115852
ISBN-10: 0077115856
Publication Date: 4/1/2009
Pages: 400
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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