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International Marketing
International Marketing
Author:
International Marketing by Cateora is the market leader and through many editions set the standard by which other international texts are measured. This course covers both the marketing of consumer and industrial products/services in global markets. This book will remain a market leader by staying on top of the vast number of changes occurring i... more »
Author:
International Marketing by Cateora is the market leader and through many editions set the standard by which other international texts are measured. This course covers both the marketing of consumer and industrial products/services in global markets. This book will remain a market leader by staying on top of the vast number of changes occurring i... more »
ISBN-13: 9780256259827
ISBN-10: 0256259828
Publication Date: 7/23/1998
Pages: 752
Rating: ?
ISBN-10: 0256259828
Publication Date: 7/23/1998
Pages: 752
Rating: ?
0 stars, based on 0 rating
Publisher: Richard D Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
