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International Tourism (Macmillan Business)
International Tourism - Macmillan Business
Author: Francois Vellas, Lionel Becherel
This is a text for students of international tourism at HND and undergraduate level. It looks at a number of aspects of tourism: market trends and forecasts, the economic impact of tourism, the role of marketing and finance, organisations and policies. International cases are used throughout the text.
ISBN-13: 9780333615232
ISBN-10: 0333615239
Publication Date: 6/12/1995
Pages: 392
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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