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Search - Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns

Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
Internet Direct Mail The Complete Guide to Successful EMail Marketing Campaigns
Author: Robert W. Bly, Michelle Feit, Steve Roberts
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to...  more »
ISBN-13: 9780658001369
ISBN-10: 0658001361
Publication Date: 9/1/2000
Pages: 352
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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