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Internet Marketing
Internet Marketing
Author: Mary Lou Roberts, Debra Zahay
INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that ...  more »
ISBN-13: 9781133625902
ISBN-10: 1133625908
Publication Date: 3/23/2012
Edition: 3
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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