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We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too
We Interrupt This Newscast How to Improve Local News and Win Ratings Too
Author: Tom Rosenstiel, Marion Just, Todd Belt, Atiba Pertilla, Walter Dean, Dante Chinni
Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional...  more »
ISBN-13: 9780521871150
ISBN-10: 0521871158
Publication Date: 4/16/2007
Pages: 244
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Publisher: Cambridge University Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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