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Introduction to Marketing (Test Yourself)
Introduction to Marketing - Test Yourself
Author: Marjorie J. Cooper, Michael D'Amico, Judy Siguaw, William F. Motz
This practical and comprehensive text provides students with a clear and succinct overview of marketing. New European examples give the text an international flavour. Key features of the text include: chapters on non-profit marketing and ethics in marketing; informaiton on all the major UK laws that affect marketers, in addition to the governmen...  more »
ISBN-13: 9780844223735
ISBN-10: 0844223735
Pages: 192
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Publisher: Ntc Pub Group
Book Type: Paperback
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