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Search - Introduction to Mass Communication: Media Literacy and Culture Updated Edition

Introduction to Mass Communication: Media Literacy and Culture Updated Edition
Introduction to Mass Communication Media Literacy and Culture Updated Edition
Author: Stanley Baran
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industr...  more »
ISBN-13: 9780077403898
ISBN-10: 0077403894
Publication Date: 1/13/2012
Pages: 512
Edition: 7
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Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Book Type: Paperback
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