Search - List of Books by James U. McNeal

Total Books: 11
On Becoming a Consumer Development of Consumer Behavior Patterns in Childhood
Advertising to Children in China
2006 - Advertising to Children in China (Paperback)Hardcover
ISBN-13: 9789629961794
ISBN-10: 9629961792
Genres: Business & Money, Nonfiction
  ?

Advertising to Children in China
2004 - Advertising to Children in China (Hardcover)Paperback
ISBN-13: 9789629961428
ISBN-10: 9629961423
Genres: Business & Money, Nonfiction
  ?

The Kids Market Myths and Realities
1999 - The Kids Market Myths and Realities (Hardcover)
ISBN-13: 9780967143910
ISBN-10: 0967143918
Genre: Business & Money
  ?

Kids As Customers A Handbook of Marketing to Children
1992 - Kids As Customers a Handbook of Marketing to Children (Hardcover)Hardcover
ISBN-13: 9780669276275
ISBN-10: 0669276278
Genre: Business & Money
  ?

Introduction to Consumer Behaviour
1973 - Introduction to Consumer Behaviour [Marketing] (Hardcover)
ISBN-13: 9780471587002
ISBN-10: 0471587001
Genre: Business & Money
  ?

Consumer Behaviour An Integrative Approach
Consumer Behaviour an Integrative Approach (Hardcover)
ISBN-13: 9780316563093
ISBN-10: 0316563099
Genre: Business & Money
  ?

Dimensions of consumer behavior
Dimensions of Consumer Behavior (Other)
ISBN-13: 9780390625311
ISBN-10: 0390625310
Genre: Business & Money
  ?

Children As Consumers Insights and Implications
Children As Consumers Insights and Implications (Hardcover)
ISBN-13: 9780669130874
ISBN-10: 0669130877
Genres: Business & Money, Reference, Nonfiction
  ?