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Japanese Jive: Wacky and Wonderful Products from Japan
Japanese Jive Wacky and Wonderful Products from Japan
Author: Caroline McKeldin
English is widely used in Japanese product names and packaging, often with amusing or alarming results. Is this simply more copying from the West? This book will be of interest to Japan watchers and pop psychologists alike. For example: "Need up gel" is (a) a temporary cure for impotence, (b) hair gel for anti-gravity styles, (c) an anti-depress...  more »
ISBN-13: 9780756750817
ISBN-10: 0756750814
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Publisher: Diane Pub Co
Book Type: Paperback
Members Wishing: 0
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