Book Reviews of Jeffrey Gitomer's The Little Red Book of Selling: 12.5 Principles of Sales Greatness

Jeffrey Gitomer's The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer's The Little Red Book of Selling 125 Principles of Sales Greatness
Author: Jeffrey Gitomer
ISBN-13: 9781885167606
ISBN-10: 1885167601
Publication Date: 9/25/2004
Pages: 220
Rating:
  • Currently 3.8/5 Stars.
 17

3.8 stars, based on 17 ratings
Publisher: Bard Press
Book Type: Hardcover
Reviews: Amazon | Write a Review

2 Book Reviews submitted by our Members...sorted by voted most helpful

reviewed Jeffrey Gitomer's The Little Red Book of Selling: 12.5 Principles of Sales Greatness on + 471 more book reviews
If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., "the client said they spent their whole budget") paired with a positive response (e.g., "Decision makers make the budget. Non-decision makers spend the budget"), and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.
reviewed Jeffrey Gitomer's The Little Red Book of Selling: 12.5 Principles of Sales Greatness on + 14 more book reviews
One of the best Principles of Selling books I have ever read. You will laugh at some of the approaches, but then once you put them into reality you will see results.