This, his second novel, reads as does a poorly written romance novel. It is merely a shadow of what followed; but then that happens to be Main Street. Together with Main Street and Ann Vickers it begins the trilogy of womens emancipation in the early 20th century. Somehow, at least to me, his heroine and her unlikely lover seem to be stilted characterizations. However, from the standpoint of the novels major theme, it is important to read it as part of the whole. Quite a castigation of advertising as fluff and fiction in Part Two: more caustic than Morley in Thunder On the Left. He does a marvelous job of sizing up the office environment in the same chapter to the end that nothing has changed in 100 years.