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KELLOGG COMPANY: International Competitive Benchmarks and Financial Gap Analysis (Financial Performance Series)
KELLOGG COMPANY International Competitive Benchmarks and Financial Gap Analysis - Financial Performance Series
Author: Ltd. Icon Group
The goal of this report is to assist managers in gauging a company's financial performance vis--vis firms competing in the same sector, at the global level. In particular, this report covers KELLOGG COMPANY, BATTLE CREEK, USA. With the globalization of markets, greater foreign competition, and the reduction of entry barriers, it becomes all th...  more »
ISBN-13: 9780597074660
ISBN-10: 0597074666
Publication Date: 10/31/2000
Pages: 24
Edition: October 2000
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Publisher: Icon Group International, Inc.
Book Type: Ring-bound
Members Wishing: 0
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