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Keeping Score: An Inside Look at Sports Marketing (Psi Successful Business Library)
Keeping Score An Inside Look at Sports Marketing - Psi Successful Business Library
Author: David M. Carter
Big business knows how to play the sports marketing game expertly. Keeping Score explores the multibillion dollar relationship between Corporate America and the sports industry. Packed with fact-filled case studies, this book reveals the strategies that work for the superstars of sports marketing. Keeping Score will show you how to: — * Create...  more »
ISBN-13: 9781555713775
ISBN-10: 1555713777
Publication Date: 3/1/1996
Pages: 322
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Publisher: Oasis Press
Book Type: Paperback
Members Wishing: 0
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