Kendra Todd (born April 6, 1978) was hired by Donald Trump on national television at the conclusion of Season 3 of NBC's "The Apprentice" live at New York University on May 19, 2005. She was the first female candidate, and the youngest, to be hired on the US Apprentice.
Todd is a native of Virginia Beach, Virginia, now living in Seattle, Washington. Prior to becoming a Season 3 candidate she was a successful real estate broker from Boynton Beach, Florida. At the time the show was recorded and produced, she was 26 years old.
Prior to becoming a real estate broker, she obtained her Bachelor's Degree in Linguistics from the University of Florida, founded a lifestyle magazine called Capture Life Magazine based on the South Florida lifestyle, which won a Florida Magazine Association Award for design.
Although Todd was one of the last candidates to become a Project Manager, she gave a very solid performance in this field, ending the show with a record of 3-0. She used focus groups to effectively pinpoint what potential customers would respond to, and also gave everyone credit where credit was due.
It was believed that Todd's teammate Tana Goertz abused her exemption during the Pontiac Solstice Task. While Craig and Tana "deserted" Todd during the task, she nonetheless managed to pull off an advertisement that pleased not only Pontiac, but also Donald Trump.However later in the finale it was revealed( by Kendra's own admission) that the shape of the booklet was originally conceived by Tana for which she was not given credit when the show was aired.
Trump hired Todd after learning that Tana had been disrespectful to her subordinates, and that Todd's teamwork and foresight qualities had been liked by many people.
Todd chose to oversee the progress at Palm Beach Mansion at Palm Beach, Florida, rather than oversee the production of the next Miss Universe Pageant. Her choice was based on how close it was to her family, but also how well it matched her real estate background. She was also a recap writer on NBC.com for the earlier episodes of Martha Stewart.
Todd has coauthored a book (with Charles Andrews), Risk and Grow Rich. She also appeared in an infomercial for Billy Blanks' new Tae-Bo exercise program, "Billy's Bootcamp: Elite".
Todd is a judge for the Real Estate Apprentice Foundation - a grant program helping 5,000 newly licensed real estate agents every year to succeed in real estate.
Todd was the host of "My House Is Worth What?" from 2006-2008 on HGTV . The show ended production and no new episodes are planned, according to the producers, Pie Town Productions. Todd is a regular Fox News real estate contributor.
On March 25, 2009, Todd joined Keller Williams Realty, according to a Keller Williams press release.
On June 25, 2009, Kendra Todd was named spokesperson for identity theft prevention services company Guard Dog, Inc.
Todd has made no secret of her Christian background and her strong biblical beliefs. She Appeared on the 700 Club with Pat Robertson and discussed the real estate market. According to that show's biography of her, Todd says “I’m a strong Christian, and I’m getting ready to launch a Christian biblical based approach to making and saving money, tithing and giving,” she says. “I am getting ready to do what I am passionate about. I want to empower people to create a real positive relationship with and perspective on money, and realize it’s all God.”
Since then, she has launched a blog site for Kingdom Entrepreneurs, entitled Grow Rich God's Way
Todd is currently being sued for fraud and breach of fiduciary duty in Florida. The damages Kendra must pay are currently being mediated.
In September 2006, Todd wrote in a Yahoo Real Estate article, "You can't go anywhere without hearing people talk about 'the real estate bubble.' Such talk drives me to distraction, and I'll tell you why. It's because there is no real estate bubble. Bubbles are for bathtubs."
In the Fall 2007 issue of USAA Magazine, an article titled "Real (Estate) page turners" quotes Todd:"Ms. Todd disagrees with those who say there has been a bust for real estate. 'What's dropped in some areas is market expectations more than market values,' she argues."
Kendra wrote in her book (page 214):In my experience, some markets (Las Vegas, Phoenix, and South Florida) are bubble-proof; they might slow down but they won't slide. They're simply too desirable and demand is too high.
Since she made these predictions, Las Vegas is down 56%, Phoenix down 51%, and Miami down 47%, all much greater declines than nationally which was down only 28%.
These quotes were made after the housing bubble had popped, causing her investors to lose millions of dollars, while Kendra earned large fees and commissions.
