Search - List of Books by Kevin Lane Keller

Total Books: 44
Marketing Management
2015 - Marketing Management (Paperback)Hardcover
ISBN-13: 9781292092621
ISBN-10: 1292092629
Genres: Business & Money, Reference
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Marketing Management Plus MyMarketingLab with Pearson eText -- Access Card Package
2015 - Marketing Management Plus Mymarketinglab with Pearson Etext -- Access Card Package [15th Edition] (Hardcover)
ISBN-13: 9780134058498
ISBN-10: 0134058496
Genre: Business & Money
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Framework for Marketing Management
2015 - Framework for Marketing Management (Paperback)
ISBN-13: 9780133871319
ISBN-10: 0133871312
Genres: Business & Money, Reference
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Marketing Management an Asian Perspective
2013 - Marketing Management an Asian Perspective (Paperback)
ISBN-13: 9789810687977
ISBN-10: 9810687974
Genres: Business & Money, Reference
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Marketing Management Fourteenth Canadian Edition
2012 - Marketing Management Fourteenth Canadian Edition [14th Edition] (Hardcover)
ISBN-13: 9780132161077
ISBN-10: 0132161079
Genre: Business & Money
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Marketing Management European Edition
2009 - Marketing Management European Edition (Hardcover)Paperback, Hardcover
ISBN-13: 9780273718567
ISBN-10: 0273718568
Genre: Business & Money
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Marketing Management in China
2008 - Marketing Management in China (Paperback)
ISBN-13: 9789810679972
ISBN-10: 9810679971
Genre: Business & Money
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Marketing Management An Asian Perspective - 5th Edition
2008 - Marketing Management an Asian Perspective - 5th Edition (Paperback)
ISBN-13: 9789810679934
ISBN-10: 9810679939
Genre: Business & Money
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Strategic Brand Management AND  Brand You
2008 - Strategic Brand Management and Brand You (Paperback)Paperback, Hardcover
ISBN-13: 9781408200636
ISBN-10: 1408200635
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Marketing Management AND  Marketing PlanPro Premier
2007 - Marketing Management and Marketing Planpro Premier (Hardcover)
ISBN-13: 9781405893206
ISBN-10: 1405893206
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Consumer Behaviour AND Strategic Brand Management
2007 - Consumer Behaviour and Strategic Brand Management (Hardcover)
ISBN-13: 9781405886178
ISBN-10: 140588617X
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Framework for Marketing Management AND The Marketing Plan Handbook
2007 - Framework for Marketing Management and the Marketing Plan Handbook (Paperback)
ISBN-13: 9781405892612
ISBN-10: 1405892617
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Framework for Marketing Management WITH Global Marketing a Decision-oriented Approach AND The Marketing Plan Handbook
Strategic Brand Management
2007 - Strategic Brand Management [3rd Edition] (Hardcover)Paperback
ISBN-13: 9780131888593
ISBN-10: 0131888595
Genre: Business & Money
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Marketing Management AND Marketing Research an Applied Approach
2007 - Marketing Management and Marketing Research an Applied Approach (Hardcover)
ISBN-13: 9781405854849
ISBN-10: 1405854847
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Framework for Marketing Management
2006 - Framework for Marketing Management [3rd Edition] (Paperback)Paperback
ISBN-13: 9780131452589
ISBN-10: 0131452584
Genres: Business & Money, Nonfiction, Engineering & Transportation
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Best Practice Cases in Branding
2002 - Best Practice Cases in Branding (Paperback)Paperback
ISBN-13: 9780131411333
ISBN-10: 0131411330
Genre: Business & Money
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Branding and Brand Equity
2002 - Branding and Brand Equity [Relevant Knowledge Series Marketing Science Institute MSI - Relevant knowledge series] (Paperback)
ISBN-13: 9780965711425
ISBN-10: 0965711420
Genre: Business & Money
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Strategic Brand Management Second Edition
2002 - Strategic Brand Management Second Edition (Hardcover)Paperback, Hardcover
ISBN-13: 9780130411501
ISBN-10: 0130411507
Genre: Business & Money
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The Infinite Asset Managing Brands to Build New Value
2001 - The Infinite Asset Managing Brands to Build New Value (Hardcover)
ISBN-13: 9781578512492
ISBN-10: 1578512492
Genre: Business & Money
  • Currently 3/5 Stars.
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1991 - Conceptualizing Measuring and Managing Customer Based Brand Equity [Working Paper 91 123 - Photocopy Ed.] (Other)