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Search - Key Account Management: Learning Form Supplier Customer Perspectives (Cim Professional)

Key Account Management: Learning Form Supplier Customer Perspectives (Cim Professional)
Key Account Management Learning Form Supplier Customer Perspectives - Cim Professional
Author: Malcolm McDonald, Beth Rogers
Key account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to both sides of the seller/buyer dyad. — Based on extensive and unique research by Cranfield School of Management, Key Account Management presents a ne...  more »
ISBN-13: 9780750632782
ISBN-10: 075063278X
Publication Date: 9/15/1998
Pages: 194
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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