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Key Marketing Concepts (Macmillan business)
Key Marketing Concepts - Macmillan business
Author:
This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential ... more »
Author:
This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential ... more »
ISBN-13: 9780333645635
ISBN-10: 0333645634
Pages: 320
Rating: ?
ISBN-10: 0333645634
Pages: 320
Rating: ?
0 stars, based on 0 rating
