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Key Processes in Strategy: Themes and theories
Key Processes in Strategy Themes and theories
Author: Brian Leavy
This is an accessible analysis of strategic theory focusing on the implementation of strategy within a firm. It moves beneath texts which relate business strategy to industrial trends and the economic environment to consider how policy within the firm in areas such as marketing and HRM can influence success. The book emphasises the importan...  more »
ISBN-13: 9780415114677
ISBN-10: 0415114675
Publication Date: 3/21/1996
Pages: 224
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Publisher: Van Nostrand Reinhold Company
Book Type: Hardcover
Members Wishing: 0
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