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Kids and branding in a digital world
Kids and branding in a digital world
Author: Barrie Gunter
As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this ...  more »
ISBN-13: 9780719097874
ISBN-10: 0719097878
Publication Date: 12/1/2015
Pages: 208
Edition: 1
Rating:
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Publisher: Manchester University Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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