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Kleppner's Advertising Procedure, Fourteenth Edition
Kleppner's Advertising Procedure Fourteenth Edition
Author: J. Thomas Russell, W. Ronald Lane
Kleppner's Advertising Procedure continues to present the latest techniques, theories and procedures common to the various elements of the advertising industry. Throughout the text, students will be exposed to contemporary developments in marketing advertising, and promotion. In keeping with the tradition of earlier editions, students will find ...  more »
ISBN-13: 9780130963703
ISBN-10: 0130963704
Publication Date: 1999
Pages: 716
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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