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Kotler on Marketing : How to Create, Win, and Dominate Markets
Kotler on Marketing How to Create Win and Dominate Markets
Author: Philip Kotler
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on m...  more »
ISBN-13: 9780684850337
ISBN-10: 0684850338
Publication Date: 4/21/1999
Pages: 272
Rating:
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Publisher: Free Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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