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Kotler on Marketing
Kotler on Marketing
Author: Philip Kotler
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on m...  more »
ISBN-13: 9780684860473
ISBN-10: 0684860473
Publication Date: 8/20/2001
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Publisher: Simon Schuster (Trade Division)
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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