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Launching New Ventures
Launching New Ventures
Author: Kathleen R. Allen
In Launching New Ventures, Allen prepares students to spearhead new initiatives—paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new ventur...  more »
ISBN-13: 9780395918456
ISBN-10: 0395918456
Publication Date: 12/29/1998
Pages: 512
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Publisher: Houghton Mifflin Company
Book Type: Paperback
Other Versions: Hardcover
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