Search - List of Books by Laura Ries

Laura Ries is an author of marketing books and co-founder of the consulting firm Ries & Ries with her father, Al Ries.

Ries attended Northwestern University in Evanston, Illinois where she graduated “with highest distinction” from Northwestern’s School of Speech in 1993, finishing in the top 2% of her class.

After graduation, Laura worked at TBWA Advertising in New York City as an account executive on the Woolite and Evian brands.

In 1993, Laura partnered with her father to form Ries & Ries. Together they have consulted with many Fortune 500 companies.

In 2002, Business 2.0 named Laura a “management guru” and issued trading cards with her picture and statistics on them.

Laura has appeared on CNN, Fox News, CNBC, CNN Headline, ABC World News Tonight and the CBS Early Show. She is a frequently quoted marketing expert in the New York Times, The Wall Street Journal, USA Today, Associated Press, Advertising Age and other publications.

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This author page uses material from the Wikipedia article "Laura Ries", which is released under the Creative Commons Attribution-Share-Alike License 3.0
Total Books: 23
Battlecry Winning the battle for the mind with a slogan that kills
2015 - Battlecry Winning the Battle for the Mind with a Slogan That Kills (Paperback)
ISBN-13: 9780984937097
ISBN-10: 0984937099
Genre: Business & Money
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The 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand Library Edition
The 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand
War in the Boardroom Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
The Origin of Brands  How Product Evolution Creates Endless Possibilities for New Brands
Die Entstehung der Marken
2005 - Die Entstehung Der Marken (Hardcover)
ISBN-13: 9783636012234
ISBN-10: 3636012231
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The Fall of Advertising and the Rise of PR
2004 - The Fall of Advertising and the Rise of Pr (Paperback)Hardcover
ISBN-13: 9780060081997
ISBN-10: 0060081996
Genre: Business & Money
  • Currently 2.3/5 Stars.
 4

The Origin of Brands  Discover the Natural Laws of Product Innovation and Business Survival
2004 - The Origin of Brands Discover the Natural Laws of Product Innovation and Business Survival (Hardcover)Paperback, Hardcover
ISBN-13: 9780060570149
ISBN-10: 0060570148
Genre: Business & Money
  • Currently 2.8/5 Stars.
 3

Origin of Brands Discover the Natural Laws of Product Innovation And Business Survival
PR ist die bessere Werbung
2003 - Pr Ist Die Bessere Werbung (Hardcover)
ISBN-13: 9783478211505
ISBN-10: 3478211506
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La pub est morte  Vive les RP
2003 - La Pub Est Morte VIve Les Rp (Paperback)
ISBN-13: 9782744060472
ISBN-10: 274406047X
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The 22 Immutable Laws of Branding
2002 - The 22 Immutable Laws of Branding (Paperback)Paperback, Hardcover, Audio Cassette, Audio CD
ISBN-13: 9780060007737
ISBN-10: 0060007737
Genres: Business & Money, Computers & Technology
  • Currently 3.8/5 Stars.
 5

The Fall of Advertising and the Rise of PR
2002 - The Fall of Advertising and the Rise of Pr (Hardcover)Paperback
ISBN-13: 9780060081980
ISBN-10: 0060081988
Genre: Business & Money
  • Currently 3.9/5 Stars.
 4

The 11 Immutable Laws of Internet Branding
2001 - The 11 Immutable Laws of Internet Branding (Paperback)Hardcover
ISBN-13: 9780006532477
ISBN-10: 0006532470
Genre: Business & Money
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Die 11 unumstlichen Gebote des Internet- Branding
2001 - Die 11 Unumstlichen Gebote Des Internet- Branding (Hardcover)
ISBN-13: 9783430177672
ISBN-10: 3430177677
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Les 20 lois du capital marque
2000 - Les 20 Lois Du Capital Marque (Paperback)
ISBN-13: 9782100047383
ISBN-10: 2100047388
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La caida de la publicidad y el auge de las RRPP
El Origen de Las Marcas
El Origen De Las Marcas [Spanish Edition] (Paperback)
ISBN-13: 9788495787811
ISBN-10: 8495787814
Genres: Business & Money, Nonfiction
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