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Learning Aid For Use With Basic Marketing
Learning Aid For Use With Basic Marketing
Author: William Perreault, Jerome E. McCarthy
Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text’s traditional strengths of clear, accessible...  more »
ISBN-13: 9780256139914
ISBN-10: 0256139911
Publication Date: 1/1996
Pages: 456
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Publisher: Irwin Professional Publishing
Book Type: Hardcover
Members Wishing: 0
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