Book Reviews submitted by our Members...sorted by voted most helpful
Alice P. (aliceporter) reviewed Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy on
Helpful Score: 1
Compelling argument for turning your company's history & culture into legend. Even if yours is a small company, or one that doesn't aim for legendary, Laurence Vincent's ideas will inspire you to "spin" your story to better appeal to your customers and ultimately make working there more fun too.