Book Reviews of Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy

Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
Legendary Brands Unleashing the Power of Storytelling to Create a Winning Market Strategy
Author: Laurence Vincent
ISBN-13: 9780793155606
ISBN-10: 0793155606
Publication Date: 10/18/2002
Pages: 336
Rating:
  • Currently 4/5 Stars.
 1

4 stars, based on 1 rating
Publisher: Dearborn Trade, a Kaplan Professional Company
Book Type: Hardcover
Reviews: Amazon | Write a Review

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reviewed Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy on
Helpful Score: 1
Compelling argument for turning your company's history & culture into legend. Even if yours is a small company, or one that doesn't aim for legendary, Laurence Vincent's ideas will inspire you to "spin" your story to better appeal to your customers and ultimately make working there more fun too.