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Letters That Sell: 90 Ready-to-Use Letters to Help You Sell Your Products, Services, and Ideas
Letters That Sell 90 ReadytoUse Letters to Help You Sell Your Products Services and Ideas Author:Edward W. Werz With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals. Edward Werz, direct... more »-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without Letters That Sell. Whether you are selling a product, a service, or an idea, Letters That Sell will provide fresh insights to veteran letter writers and make the novice feel like a pro. This handy reference also includes:
The four crucial elements every sales letter must have