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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Life After the 30Second Spot Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Author: Joseph Jaffe
The old media strategies advertisers used for decades no longer work. Here's what does! — Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and adver...  more »
ISBN-13: 9780471718376
ISBN-10: 0471718378
Publication Date: 5/25/2005
Pages: 304
Rating:
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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