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Logos Redesigned: How 200 Companies Successfully Changed Their Image
Logos Redesigned How 200 Companies Successfully Changed Their Image
Author: David E. Carter
A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E....  more »
ISBN-13: 9780060748050
ISBN-10: 0060748052
Publication Date: 7/1/2005
Pages: 192
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Publisher: Collins Design
Book Type: Hardcover
Members Wishing: 0
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