Skip to main content
PBS logo
 
 

Search - The Long Tail: Why the Future of Business Is Selling Less of More

The Long Tail: Why the Future of Business Is Selling Less of More
The Long Tail Why the Future of Business Is Selling Less of More
Author: Chris Anderson
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? — "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to...  more »
ISBN: 383286
Publication Date: 2006
Pages: 238
Rating:
  • Currently 4.5/5 Stars.
 1

4.5 stars, based on 1 rating
Publisher: Hyperion, New York
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Write a Review


Genres: