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The Long Tail: Why the Future of Business Is Selling Less of More
The Long Tail Why the Future of Business Is Selling Less of More
Author: Chris Anderson
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? — "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to...  more »
ISBN: 383286
Publication Date: 2006
Pages: 238
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Publisher: Hyperion, New York
Book Type: Paperback
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