Book Reviews of The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
The Loyalty Effect The Hidden Force Behind Growth Profits and Lasting Value
Author: Frederick F. Reichheld, Thomas Teal
ISBN-13: 9780875844480
ISBN-10: 0875844480
Publication Date: 2/1996
Pages: 323
Rating:
  • Currently 3.5/5 Stars.
 2

3.5 stars, based on 2 ratings
Publisher: Harvard Business School Press
Book Type: Hardcover
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This book describes the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. Details how to attract & retain right customers, improve productivity by hiring right employees, measure value by tracking behavior of customers & employees, create intellectual capital, maximize shareholder value, and build stategic advantage. Success examples include State Farm, Toyota/Lexus, MGNA, John Deere, & Leo Burnett ad agency. Author describes key business philosophies that underlie the results of loyalty leaders.