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The Loyalty Link : How Loyal Employees Create Loyal Customers
The Loyalty Link How Loyal Employees Create Loyal Customers
Author: Dennis G. McCarthy
"The loyalty link is a must read for any marketer who wants to understand the power of customer enthusiasm." —Don Hudler, President Saturn Corporation In an age of consumerism, downsizing, and frequent layoffs, it may seem that loyalty in the marketplace has fallen victim to the fast buck and the quick fix. In The Loyalty Link, however...  more »
ISBN-13: 9780471163893
ISBN-10: 0471163899
Publication Date: 4/11/1997
Pages: 198
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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