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The MARKETING IMAGINATION
The MARKETING IMAGINATION
Author: Mortimer Levitt
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He ha...  more »
ISBN-13: 9780029188408
ISBN-10: 0029188407
Publication Date: 10/1/1983
Pages: 203
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Publisher: Free Press
Book Type: Board book
Members Wishing: 0
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