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MEGAMISTAKES: Forecasting and the Myth of Rapid Technological Change
MEGAMISTAKES Forecasting and the Myth of Rapid Technological Change
Author: Steven P. Schnaars
Schnaars documents that there is no evidence to support the widely accepted hypothesis of accelerating change. He suggests that forecasters would do well to test their assumptions about the future with hard market questions grounded firmly in the present.
ISBN-13: 9780029279526
ISBN-10: 0029279526
Publication Date: 2/13/1989
Pages: 202
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Publisher: Free Press
Book Type: Board book
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