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MP Taking Sides : Marketing with PowerWeb
MP Taking Sides Marketing with PowerWeb
Author: Bart Macchiette, Abhijit Roy
This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new tit...  more »
ISBN-13: 9780072474497
ISBN-10: 0072474491
Publication Date: 11/2/2000
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Publisher: McGraw-Hill/Dushkin
Book Type: Paperback
Members Wishing: 0
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