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Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Madison Avenue Manslaughter An Inside View of FeeCutting Clients ProfitHungry Owners and Declining Ad Agencies
Author: Michael Farmer
Advertising agencies are caught between fee-cutting clients and profit-hungry owners. In the meantime, their creative workloads are growing, driven by increased TV, digital and social advertising. How do agencies generate profit margins under these circumstances? Through downsizing, salary freezes and 'juniorizing.' Agencies are disinvesting in ...  more »
ISBN-13: 9780986079306
ISBN-10: 0986079308
Publication Date: 9/15/2015
Pages: 256
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Publisher: Lid Publishing
Book Type: Hardcover
Members Wishing: 0
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