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Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies
Madison Avenue Manslaughter An Inside View of FeeCutting Clients Profithungry Owners and Declining Ad Agencies
Author: Michael Farmer
The advertising industry has reached a critical, dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees ? a recipe for disaster. — Madison Avenue Manslaughter outlines the hows and whys of steadily declining fees, increased workloads, diminishing industry morale, kickback scandals and opac...  more »
ISBN-13: 9780996943383
ISBN-10: 0996943382
Publication Date: 2/21/2017
Pages: 221
Edition: 2
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Publisher: Lid Publishing
Book Type: Paperback
Members Wishing: 0
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