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The Making of Harcourt General: A History of Growth Through Diversification 1922-1992
The Making of Harcourt General A History of Growth Through Diversification 19221992
Author: Bettye H. Pruitt
Traces the company's seventy-year evolution from a small family-owned company operating drive-in theaters into a multi-billion dollar corporation deriving 12% of its revenues from movie theaters, 50% from its ownership of the Neiman Marcus Group, and the remaining 38% from the businesses of its diversified publishing subsidiary, Harcourt Brace J...  more »
ISBN-13: 9780875845098
ISBN-10: 0875845096
Pages: 310
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Publisher: Harvard Business School Press
Book Type: Hardcover
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